Braid Boss Pro

Marketing & retention

Keep the clients you've already earned.

Confirmations and reminders that cut no-shows, review requests that build your name, and rebooking and win-back messages that bring clients back. Reach the right people with client segments — with opt-in SMS and unsubscribe built in from the start.

Start free trialSee pricing

Stay top of mind

Reminders and reviews, on autopilot.

Show up in your client's phone at exactly the right moments — confirmation, reminder, and the review request after.

Confirmations & reminders

Appointment confirmations and day-before and same-day reminders by text or email cut no-shows. Clients opt in to SMS at booking and can reply STOP anytime.

Push notifications

Web push keeps clients in the loop on confirmations and updates without using a text credit.

Review requests

After a visit, automatically ask happy clients for a review to build your reputation and bring in new bookings.

Bring them back

Win back the clients who drift.

Rebooking & win-back

Rebooking reminders nudge clients when they're due, and win-back messages re-engage clients who've gone quiet — before they book elsewhere.

Newsletter & blasts

Send a newsletter or a marketing blast to opted-in clients, with compliance language and an unsubscribe path on every message.

Client segments

Group clients so the right message reaches the right people — overdue regulars, lapsed clients, or your VIPs.

Everything in this feature

What's included with marketing & retention.

  • Appointment confirmations
  • Reminder texts and emails (opt-in)
  • Push notifications
  • Review requests
  • Rebooking reminders
  • Win-back messages
  • Newsletter
  • SMS credit packs
  • Marketing blasts with compliance language
  • Client segments

SMS compliance

Texting clients, the right way

SMS is strictly opt-in. Clients choose to receive texts when they book, every program includes clear opt-in and unsubscribe language, and clients can reply STOP to opt out at any time or HELP for help. Message and data rates may apply. Marketing messages only go to clients who have agreed to receive them, and texts run on prepaid SMS credits you control.

FAQ

Marketing & retention questions, answered.

What reminders can Braid Boss Pro send?
Braid Boss Pro can send appointment confirmations, reminder texts and emails, and web push notifications, plus review requests after a visit, rebooking reminders when a client is due, and win-back messages when someone goes quiet.
Are text messages opt-in?
Yes. SMS is strictly opt-in — clients choose to receive texts when they book, and every program includes clear opt-in and unsubscribe language. Clients can reply STOP to opt out at any time, and message and data rates may apply.
Can I send marketing blasts?
Yes. You can send marketing blasts to clients who have opted in, with built-in compliance language and an unsubscribe path on every message. Marketing texts only go to clients who agreed to receive them.
How does SMS billing work?
Texts run on prepaid SMS credit packs — you buy credits and each message uses them, so there are no surprise per-message bills. You stay in control of when texting is on.
Can I target specific clients?
Yes. Client segments let you group clients so the right message reaches the right people — for example, clients overdue for a rebooking or those who haven't visited in a while.
How does this improve retention?
Automated confirmations and reminders cut no-shows, review requests build your reputation, and rebooking and win-back messages bring clients back before they drift to another braider — so you keep the clients you've already earned.

Keep exploring

Related features

AI tools

An AI Business Coach, Social Media Studio, rebooking assistant, style consultant, and booking concierge in your corner.

Explore

Memberships & packages

Prepaid visit bundles, credit packages, and recurring memberships with self-service cancellation and public buy pages.

Explore

Marketplace & profile

A public stylist profile and link-in-bio page with bio, services, gallery, reviews, shop, and a discover marketplace.

Explore

Cut no-shows. Keep clients coming back.

Start a 14-day free trial — every feature unlocked. Then $14.99/month. No contracts, cancel anytime.

Start free trialSee pricing