Our story

Built by a braider, for braiders.

Braid Boss Pro is made by Wynn Essentials, LLC — but it was born at a braid chair. We build the tools we needed ourselves, then hand them to every braider who wants to run their business like a brand.

Why we built this

Made at the chair, not in a boardroom.

Braid Boss Pro started inside a working braid business — SBW Braiding — and every feature still has to earn its place at a real chair.

Braid Boss Pro didn't start as a software company. It started at SBW Braiding — a real braiding chair, with real clients, real deposits, and the real headache of running all of it from a notes app, a calculator, and three different payment apps.

Every generic salon tool we tried was built for someone else: quick cuts and 30-minute color, not all-day knotless, hair-included pricing, or the deposit rules braiders live by. So we built the tool we wished existed — booking links, deposits, contracts, a storefront, and analytics in one place — and then opened it up to every braider who's tired of duct-taping their business together.

“I built Braid Boss Pro to run my own chair first. If it doesn't make my day easier, it doesn't ship.”
— Founder, SBW Braiding

Braiders only

We don't chase nail bars or blow-dry chains. Every feature is shaped around long, hair-included appointments, deposit policies, and the way braiders actually book — so nothing feels borrowed from generic salon software.

You own your money

Deposits, balances, and product sales land in your own Stripe account — same day, on Stripe's schedule. We never custody your funds, hold your payouts, or take a cut of your services.

One flat price, no games

$14.99/mo or $149/yr — every feature unlocked, no per-staff fees, no per-client fees, no upsell maze. If we add something new, it's included.

Run your braid business like a brand.

Start with a 14-day free trial — every feature unlocked. Then $14.99/month, or $149/year. No contracts, cancel anytime.